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UTILIZATIONS OF SOCIAL MEDIA APPLICATIONS

  Sharing Event Information on Social Media Any information about a UWF event, meeting or function that involves a college, division or department should always be posted first on the UWF Event Calendar and the appropriate college, division or department website. Sharing information about a UWF event on social media should be a supplement to your event promotion and not the only means of communicating your event to the UWF community and potential event attendees. Know Your Audience To provide appropriate content and messages through social media, various or specific audiences must be determined to be reached through the appropriate platform. Messaging should be clear so that the target audience understands the purpose of your site. Be sure you are adding value to the online community by posting relevant and useful information. Use Your Best Judgment Social media is viewable and open to the public. If there is any doubt about posting content on a site, then do not proceed. Certain p...
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DEVELOPMENT OF SOCIAL MEDIA APPLICATIONS

  Create a Strategy Two key aspects of social media are the strategy and goals behind your social media platform. Based on your target audience, your social media platform, content, media and insights should all be a part of a specific strategy. These strategies should align with the  UWF Strategic Plan . Choose Appropriate Platforms There are a variety of social media platforms and tools available to share content, profiles, opinions, insights and media. The appropriate social media platform should reach a specific target audience. University Marketing and Communications will provide guidance regarding the appropriate platforms for your audience. Align with the UWF Brand Be sure to utilize the University’s appropriate graphics and components that appear in the  University Brand Portal . The portal is vital in promoting and protecting the University’s identity in a consistent manner. Choose Appropriate Social Media Content Providers The department chair/director is respon...
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STANDARDS OF SOCIAL MEDIA APPLICATIONS

  Social media refers to the means of interactions among people in which they create, share and exchange information and ideas through virtual communities and networks. Social media channels may include but are not limited to Facebook, X, YouTube, Instagram, blogs, forums, etc.
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7c'S SOCIAL MEDIA APPLICATIONS

  These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - 1.  content 2. community 3. conversation  4.capital (social)  5.culture 6.collaboration  7.conversion  
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SCOPE OF SOCIAL MEDIA APPLICATIONS

  The scope of social media applications is broad, with many uses for individuals, businesses, and governments:   Personal use Social media allows people to:   Connect with friends and family   Make new connections   Share opinions and experiences   Distribute news and information   Find entertainment   Business use Social media is a key marketing tool for businesses, allowing them to:   Build brand awareness and recognition   Build communities and engage with customers   Conduct market research and gain customer insights   Drive sales through advertising and promotion   Identify consumer trends   Provide customer service   Collect data on users   Government use Governments use social media to:   Convey vital information during emergencies   Social media platforms include:   social networking, social bookmarking, social news, media sharing, microblogging, and online forums
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CHALLENGES OF SOCIAL MEDIA APPLICTIONS

  Some challenges of social media applications include: Adapting to algorithm changes Social media platforms frequently update their algorithms, which can impact the visibility of content.   Proving social ROI Social media campaigns aren't always based on monetary goals, so it can be difficult to translate the impact into financial return.   Audience targeting It can be challenging to identify and target the right audience, including their specific demographics, interests, and behaviors.   Coming up with content ideas It can be stressful to come up with new content ideas for your online profile.   Creating trust among audience It's important to generate trust with your audience.   Data privacy issues Using social media can put your personal data at risk without you knowing it.   Boosting follower engagement It's important to respond to user queries or complaints promptly to build trust and encourage users to interact with your brand.   Other chall...
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LIMITATIONS OF SOCIAL MEDIA APPLICATIONS

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  Social media apps have several limitations, including                                         Privacy Social media platforms collect a lot of personal data, including browsing history, location, and preferences.  Users are at risk of identity theft and fraud through data breaches.   Addiction The constant stream of notifications, comments, and likes can lead to compulsive use and a decrease in productivity.   Cyberbullying Bullying through social media platforms is called cyberbullying and it can affect many people's lives.   Mental health Excessive use of social media can lead to increased levels of anxiety, depression, and other mental health issues.   Superficial connections Social media can promote superficial connections, which may result in a lack of deep social connections and loneliness.   Misinformation Social media can be used to spread ...
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