UTILIZATIONS OF SOCIAL MEDIA APPLICATIONS

 

Sharing Event Information on Social Media

Any information about a UWF event, meeting or function that involves a college, division or department should always be posted first on the UWF Event Calendar and the appropriate college, division or department website. Sharing information about a UWF event on social media should be a supplement to your event promotion and not the only means of communicating your event to the UWF community and potential event attendees.

Know Your Audience

To provide appropriate content and messages through social media, various or specific audiences must be determined to be reached through the appropriate platform. Messaging should be clear so that the target audience understands the purpose of your site. Be sure you are adding value to the online community by posting relevant and useful information.

Use Your Best Judgment

Social media is viewable and open to the public. If there is any doubt about posting content on a site, then do not proceed. Certain posts can have consequences that can affect the University and organizations. Seek advice from peers, co-workers or supervisors who use social media regularly before posting.

Respond Frequently

Always respond to and address any feedback, whether it is given through a public comment or a private message. It is important to consistently maintain representation of the University by engaging with your audience.

Update and Engage Responsibly

Aim for regular, consistent postings and updates, at least once a week or more frequently, depending on the outlet. For advice on how often to post, please contact University Marketing and Communications. The majority of your posts should highlight your department, college or office. Content shared on your respective UWF social media should only be shared if it relates directly to the University. Social media accounts that are run by UWF departments, organizations and offices exist to promote and highlight University-specific happenings. To remain relevant to our niche, local and community events that have no connection to UWF should not be posted.

Check Your Facts

Any facts shared via social media should be proved valid prior to posting. In addition, all grammar, spelling and punctuation should be checked. If a mistake is made, it should be honestly identified and corrected.

Learn the Lingo

Engagement means how many people interacted with your social media outreach via shares, clickthrough, likes, posts, reposts, direct messages, site visits and comments. Impressions are the number of times your content is displayed. Reach displays the total number of people who see your content.