CHARATERSTICS OF SOCIAL MEDIA APPLICATIONS

 

Participation

Due to its participatory nature, it allows interested parties to engage in interactions. It blurs the line between media and audience, as users are encouraged to contribute and provide feedback.

Conversationality

As one of the essential social media characteristics, it is important to see how it is hugely different from traditional media. While the latter deals with one-directional communication, social media enables two-way conversations.

Connectedness 

Social media helps maintain interpersonal ties through mediated interactions. By providing links to other sites, resources, and people, it offers connectedness to its users. 

Community and Commonality 

Social media enables individuals and organizations to communicate with like-minded people and quickly form communities based on common interests or goals. 

Openness

Social media is characterised by its openness to user feedback and participation, with few barriers to accessing information or making comments. The networking philosophy and user-friendly content sharing mechanisms enhance this openness.

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