DEVELOPMENT OF SOCIAL MEDIA APPLICATIONS

 

Create a Strategy

Two key aspects of social media are the strategy and goals behind your social media platform. Based on your target audience, your social media platform, content, media and insights should all be a part of a specific strategy. These strategies should align with the UWF Strategic Plan.

Choose Appropriate Platforms

There are a variety of social media platforms and tools available to share content, profiles, opinions, insights and media. The appropriate social media platform should reach a specific target audience. University Marketing and Communications will provide guidance regarding the appropriate platforms for your audience.

Align with the UWF Brand

Be sure to utilize the University’s appropriate graphics and components that appear in the University Brand Portal. The portal is vital in promoting and protecting the University’s identity in a consistent manner.

Choose Appropriate Social Media Content Providers

The department chair/director is responsible for the appointment of administrative rights to appropriate personnel. Suggested appropriate content providers are department chairs/directors and full-time faculty/staff. All accounts must have at least two designated account admins.

Comments

  1. coderegularJune 6, 2025 at 11:12 PM

    Nice articles and your information valuable and good articles thank for the sharing information Social media ROI

    ReplyDelete

Post a Comment

Popular posts from this blog

UTILIZATIONS OF SOCIAL MEDIA APPLICATIONS

  Sharing Event Information on Social Media Any information about a UWF event, meeting or function that involves a college, division or department should always be posted first on the UWF Event Calendar and the appropriate college, division or department website. Sharing information about a UWF event on social media should be a supplement to your event promotion and not the only means of communicating your event to the UWF community and potential event attendees. Know Your Audience To provide appropriate content and messages through social media, various or specific audiences must be determined to be reached through the appropriate platform. Messaging should be clear so that the target audience understands the purpose of your site. Be sure you are adding value to the online community by posting relevant and useful information. Use Your Best Judgment Social media is viewable and open to the public. If there is any doubt about posting content on a site, then do not proceed. Certain p...
Read more

LIMITATIONS OF SOCIAL MEDIA APPLICATIONS

Image
  Social media apps have several limitations, including                                         Privacy Social media platforms collect a lot of personal data, including browsing history, location, and preferences.  Users are at risk of identity theft and fraud through data breaches.   Addiction The constant stream of notifications, comments, and likes can lead to compulsive use and a decrease in productivity.   Cyberbullying Bullying through social media platforms is called cyberbullying and it can affect many people's lives.   Mental health Excessive use of social media can lead to increased levels of anxiety, depression, and other mental health issues.   Superficial connections Social media can promote superficial connections, which may result in a lack of deep social connections and loneliness.   Misinformation Social media can be used to spread ...
Read more

7c'S SOCIAL MEDIA APPLICATIONS

  These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - 1.  content 2. community 3. conversation  4.capital (social)  5.culture 6.collaboration  7.conversion  
Read more